Hope is a commodity political parties must sell

Hope is one of the most important commodities political parties must sell. Not through slogans, campaign promises or carefully choreographed speeches, but through the visible possibility of a better future. People are more willing to endure hardship, make sacrifices and invest their energies when they believe their efforts will lead somewhere. They will support difficult reforms when they can see the destination. They will make extraordinary contributions when they believe success is attainable.